Digital Growth & Commercial Strategy Partner with 7+ years of experience in performance marketing, analytics, CRM, and business strategy.
I help brands transform complex data into clear growth strategies that connect marketing with revenue. My approach combines customer insight, experimentation, and execution to deliver measurable business impact with clarity and accountability.
* Growth Planning & Analytics
Business performance dashboards and advanced analytics; scenario planning and forecasting; leadership workshops to align strategy, enable fast decision-making, and scale growth with clarity.
* Integrated Marketing & CRM Strategy
End-to-end campaign design across paid, owned, and earned media; CRM setup, lifecycle mapping, personalization, and retention programs; performance marketing optimization with ROI-driven KPIs.
* Commercial & Sales Enablement
Go-to-market and channel planning, pricing strategy, bundling and promotional mechanics, partnership ecosystems, and sales enablement fully aligned with marketing and customer insights.
* E-Commerce & Product Flow Optimization
Growth strategies for D2C, platforms, and marketplaces; user flow and UX design to drive conversion; seamless integration of marketing, sales, and product experiences.